Plausible Analytics

Plausible Analytics is an independent, open source analytics company based in the EU. We built it because web analytics had drifted far from its purpose: a simple way for site owners to understand their traffic without surveilling their visitors. We do not use cookies and we do not collect personal data. No surveillance model, no data brokerage, no conflict of interest between what we sell and what our customers need. More than 18,000 paying subscribers use Plausible, including Basecamp, Ghost, Hugging Face, MongoDB, the Python Software Foundation and Harvard University. Our story Uku Taht started Plausible in December 2018, building it alone as a simple privacy-friendly alternative to Google Analytics. Paid subscriptions launched in 2019. In 2020, when it was still just Uku building and a few hundred paying customers, Marko Saric joined to handle marketing and communications. No outside funding, no growth team. The company has grown through product improvement, transparent communication and word of mouth ever since.